Create a frictionless digital product that makes it intuitive for new users to sign up for their classes. Make sure all visual designs align with marketing goals.
Product Design - Designed primary UX directions for Siegel + Gale to bring across to all screens.
Visual Design - Utilized the new design system across all platforms, and created guideline for designers to follow.
Art Direction - Worked with the CMO to approve all the new designs and photography during the re-brand.
Homepage at a Glance
We placed a high emphasis on differentiating Flywheel Sports from Flywheel the taxi company and SoulCycle. We open the homepage with who we are and what we do and immediately give a Call to to Action for signing up for a free first class.
The conversion we were going for is for new clients to sign up for the first free ride. That call to action is repeated three times during key points on the homepage. At no point in the homepage flow do you not have our primary CTA available to click.
This was based on our hypothesis that after a first free ride, a user was more likely to then continue with a reduced price package and then finally convert to a full-price paying customer.
Sign Up & Booking
We used cookies to track location and populate a map with all the studios near you. Sign-up asks only for four pieces of basic information. From there, one more click leads you to view schedules and book a class.
It was a priority for us to make a sign-up flow that allows for booking within 3 clicks from any page.
We hypothesized that more and more people will be booking and signing up via mobile rather than desktop in the future. We utilized the same principal of 3 taps away from booking classes from any point in the app.
Flywheel designs utilize white space, impactful text, and warm photography.