Help Siegel + Gale create a seamless digital product that makes it intuitive for customers to use to sign up for their classes. Make sure all visual designs align with marketing goals.
Art Direction - Worked with the CMO to approve all the new designs and photography during the re-brand.
UX/UI Design - Designed primary UX/UI directions for Siegel + Gale to bring across all screens.
Visual Design - Utilised the new design system across all platforms, and created branding guideline for designers to follow.
Homepage at a Glance
We placed a high emphasis on differentiating Flywheel Sports from Flywheel the taxi company and also SoulCycle. We open with who we are and what we do.
Designed the interface that shows upcoming classes and overall performance statistics.
Flywheel designs utilize white space, impactful text, and warm photography.