Dell Technologies

 

When Dell Merged With EMC..

Dell Technologies Website

They became Dell Technologies, but what does that mean for clients and stakeholders? We designed a microsite to house all pertinent information of their launch as well as stream Michael Dell's opening remarks during their opening conference. As Dell Technologies grew, every quarter the microsite would update with new case studies from clients as well as podcasts from industry leaders.   

 

The Challenge

Adapt the Dell Technology visual design system across all platforms.
 

 

My Role

Visual Design - Use the existing design system of 'New Dawn' and bring that across secondary pages in the microsite. Key choices made include UI of hamburger nav to mirror the 'E' in Dell and to convey an upward momentum as also seen in their iconography.

UX Design- Made choices to adapt the site across 3 break points. 

 
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Visual Identity

One of three major subsidiaries, Dell Technologies' visual motif is the rising sun. The visual look is bright, friendly, and utilizies gradients for large swathes of whitespace. 

 
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Adaptive

As with all well designed sites, Dell Technologies microsite is adaptive in both mobile and tablet. 

 
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