DellEMC

DellEMC IOS & Android  

 

THE CHALLENGE

DellEMC's Mobile app no longer ladders up to the new branding system for Dell Technologies. UX is incohesive across different apps for different teams with no emphasis on hierarchy of information which makes it overwhelming to use as whole.

THE Solution

Distill the information most important to convey across all these different products, and show an optimal user flow.

 

MY ROLE

Visual Design - Utilised the DellEMC visual system of 'Dark Night' across the entire app to keep it in-line with the brand.  

UX/UI Design - Designed a primary user flow system that utilised an Apple Music like bubble system during on-boarding, and also suggested a dual swipe right and left.    

 
 

User Experience

Primary user flow and high level site map of the core product offering of the DellEMC app. The content differs depending on if the user is a prospect or a current customer, but for this flow we're going to show how a user is on-boarded.

 
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On-boarding

One Tap

'Interested' - Expands the bubble to light blue.

Two Taps

'Very Interested' - Expands the bubble to yellow.

 
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My Products

All your installed storage solutions are aggregated here. They're automatically ordered by use, quantity, and interest

 
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All Products

Featured products and all storage solutions that DellEMC has to offer.

 
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Product & Support

Your Product

Detailed view, including news and updates.

Support

Everything you need to manage your storage system solutions.

 
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Notifications

All your notifications are housed here, and you can filter top right. We're currently filtering by types of notifications. 

 
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Search

Filter through DellEMC's topics with keywords.

 
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